When word got out a while back that the James Bond character would be “selling” some bottles of Heineken a lot of people did not like the idea one bit as if you’re one of those that have seen any of the previous James Bond movies you would remember the 007 agent doesn’t drink Beer.
After much noise on this issue, the first advert for Heineken by Daniel Craig as Ian Fleming’s James Bond is now available.
In the Heineken advert tagged ‘Crack the Case’, Bond girl, Berenice Marlohe invites viewers onto a train before it embarks on a voyage through a spectacular vista of snowy mountains. During the journey, a series of grueling tests will lead participants to ‘Crack the Case’ while protecting its contents from ferocious Bond villains.
Check out the first advert below and let us know what you think…